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CASE STUDIES

Trades & Construction

8 case studies

Plumbing & Heating

How a 3-Man Plumbing Team Captured 40% More Emergency Jobs and Added £2,400 Per Month in Revenue

the plumbing business was losing emergency callouts to voicemail. Smart Follow Ups's AI receptionist now answers every call 24/7, triages emergencies, captures job details, sends SMS summaries and processes payments through Stripe — without the team ever touching a phone.

+40% More Emergency Jobs+£2,400/mo Additional Revenue
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Plumbing & Heating

How a Coventry Plumber Won a £4,127 Emergency Job From a Single Widget Conversation at 11pm

A Coventry plumbing and heating firm was missing emergency leads every night to bigger 24/7 outfits with overnight call handlers. Then the Smart Follow Ups AI chat widget caught a flooded restaurant kitchen at 11:04pm on a Tuesday, flagged the word "emergency" in the visitor's first message, and SMS'd the owner's mobile in under two seconds. By midnight the van was on site. By 4am the job was done and invoiced for £4,127.

£4,127 Single-Job Invoice (Night One)2 sec From Widget To SMS
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Building & Construction

How the construction company Increased Their Close Rate by 65% and Wins £30k Loft Conversions Before Competitors Even Call Back

A respected building firm in Sheffield was losing high-value projects because enquiry calls went unanswered while the team was on site. Smart Follow Ups's AI receptionist now answers every call instantly, qualifies the project scope and budget, explains the build process, books a site survey, and sends an SMS confirmation — all before a competitor has listened to their voicemail.

+65% Close Rate Increase£30k+ Average Project Value
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Building Group & Contractors

How the building group Centralised Enquiries Across 6 UK Regions and Increased Capture Rate by 72%

A growing national building group was losing high-value leads because regional offices answered inconsistently, site managers couldn't take calls, and evening enquiries from homeowners went to voicemail. Smart Follow Ups's AI receptionist now provides a single, professional front door for every call — qualifying projects, routing to the correct regional team, booking site surveys, and giving a 30-person multi-region operation the instant responsiveness of a one-man local builder.

+72% Enquiry Capture Rate6 Regions Centralised
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Electrician

How a Commercial Electrician Increased His Contract Win Rate by 55% Simply by Answering the Phone First

the electrical contractor in Birmingham was losing commercial contracts to competitors who answered faster — not quoted better. Smart Follow Ups's AI receptionist now picks up every call instantly, sounds like a professional office, captures full job briefs with site address and scope, and sends Carl a complete email summary before he's even left the current site. The result: 55% more contracts won and £6,200 per month in additional revenue.

+55% Contract Win Rate+£6.2k/mo Additional Revenue
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Loft Insulation & Restoration

How the loft insulation company Books 40% More Surveys and Qualifies Every Caller for ECO4 Grants — While Installation Teams Are Up in Lofts

the loft insulation company is a specialist loft insulation and restoration company covering the North West of England. With installation teams on site all day and call volumes spiking every winter, the phone was going unanswered and surveys were being lost to competitors. Smart Follow Ups's AI receptionist now answers every call instantly, qualifies homeowners for ECO4 government grants, captures property details, books free survey appointments, and sends SMS confirmations — turning every enquiry into a scheduled visit.

+40% Survey BookingsECO4 Auto Grant Qualifying
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Pest Control

How a Solo Pest Controller Increased Jobs by 50% and Stopped Losing Work to Rentokil

An independent pest controller in Birmingham was losing urgent callouts to national operators who had 24/7 call centres. Smart Follow Ups's AI receptionist now answers every call in seconds, captures the pest type and urgency, takes property details and access information, books same-day callouts, and sends SMS confirmations — giving Brian the same instant-answer capability as a national chain at a fraction of the cost.

+50% Job IncreaseInstant Call Answer
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Email Use Case — Trades

Email Marketing for Heating Engineers: Fill Summer With Service Reminders

A heating engineer's year is upside down. Winter is boiler breakdowns at all hours; summer is silence. Every customer whose boiler was fitted or fixed should be having it serviced once a year, and almost none of them remember. Engineers on Smart Follow Ups send an automated email eleven months after each job. The customer books, summer fills up, and the engineer becomes the name that customer keeps for the life of the boiler.

11 mo After each job, the reminder sends itself~30% Typical trade email open rate
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