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CASE STUDIES

Hospitality & Restaurants

3 case studies

Restaurant & Takeaway

How a Family Restaurant Doubled Catering Revenue by Capturing Every Enquiry During Service

the restaurant in Bristol was missing catering enquiries because the phone rang during service when every member of staff was plating, serving, or at the counter. Smart Follow Ups's AI receptionist now handles table reservations, captures catering briefs with full event details, takes Stripe deposits for private dining, and runs email marketing campaigns that fill quiet midweek evenings — all without anyone stepping away from the pass.

2x Catering Revenue+32% Table Bookings
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Email Use Case — Restaurants

Email Marketing for Restaurants: Fill Quiet Midweek Nights

Friday and Saturday look after themselves. It is Tuesday and Wednesday that decide whether an independent restaurant makes money this month. Restaurants on Smart Follow Ups use email to put a reason in front of past diners on the days the room is half empty, and because the list is theirs, every cover it brings in is commission free.

~20% Typical restaurant email open rate£0 Commission on covers booked from email
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Hospitality

How a Cotswolds Boutique Hotel Lifted Overseas Conversion 22% By Letting the Widget Reply in French, German and Spanish

the boutique hotel, a 14-room boutique hotel near Bourton-on-the-Water, was watching half its overseas website visitors bounce at the chat widget because it only spoke English. Then the Smart Follow Ups Growth tier widget went live, auto-detecting language from the first sentence and replying natively in French, German, Spanish or English. Six months later overseas direct conversion was up 22%, the translator bill was zero, and a single Swiss-German family group of twelve booked a four-night October stay worth £3,895 from a 6:47am widget conversation conducted entirely in German.

+22% Overseas Conversion Uplift (6 Months)4 Languages Auto-Detected Natively
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